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Job Title:
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Strategic Alliance & Marketing, Retail Banking (Senior Manager)
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Country:
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Malaysia
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Reference Code:
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LIFE/FIFA/AL
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Company:
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Our client is an established local bank group.
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Posted On:
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02-Jul-2010
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Expiring On:
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01-Aug-2010
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Job Description:
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Objectives: - To manage the Brand Corporate Identity Management for all Retail Banking products
- To manage Brand Research Management
- To manage Market Intelligence
- To manage Sponsorships and Event Management
Key responsibilities:
(1) BUSINESS STRATEGY : - Manage the brand corporate identity for all Retail Banking products
- Manage the Brand Research for Retail Banking
- Manage market intelligence.
- Manage any Sponsorships and event management
(2) PEOPLE & TALENT
(3) COMPLIANCE RISK MANAGEMENT - Ensure compliance with Group Corporate Communication’s brand, corporate identity guidelines, internal policies, external authorities and regulators.
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Requirement:
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- Excellent leadership, interpersonal, communication, analytical and problem solving skills
- Good PR and able to interact at all levels
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Experience:
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- Responsibilities inter alia: Manage Brand Corporate Identity, Brand Research Management, Sponsorship & Event Management, Market Intelligence.
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Qualification:
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- Minimum 3 years in marketing or communications in banking/fast moving goods/advertising industry
- Good knowledge of consumer (banking) market platform
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Function:
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Marketing
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Skillset:
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[Marketing] -Product Marketing / Brand Marketing Brand Assurance
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Industry:
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Banking Media & Advertising
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Sector:
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Banking Media & Advertising
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