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Job Title: Strategic Alliance & Marketing, Retail Banking (Senior Manager)
Country: Malaysia Reference Code: LIFE/FIFA/AL
Company:

Our client is an established local bank group.

Posted On: 02-Jul-2010 Expiring On: 01-Aug-2010
Job Description:

Objectives:

  • To manage the Brand Corporate Identity Management for all Retail Banking products
  • To manage Brand Research Management
  • To manage Market Intelligence
  • To manage Sponsorships and Event Management

Key responsibilities:

(1) BUSINESS STRATEGY :

  • Manage the brand corporate identity for all Retail Banking products
  • Manage the Brand Research for Retail Banking
  • Manage market intelligence.
  • Manage any Sponsorships and event management

(2) PEOPLE & TALENT

(3) COMPLIANCE RISK MANAGEMENT

  • Ensure compliance with Group Corporate Communication’s brand, corporate identity guidelines, internal policies, external authorities and regulators.
Requirement:
  • Excellent leadership, interpersonal, communication, analytical and problem solving skills
  • Good PR and able to interact at all levels
Experience:
  • Responsibilities inter alia: Manage Brand Corporate Identity, Brand Research Management, Sponsorship & Event Management, Market Intelligence.
Qualification:
  • Minimum 3 years in marketing or communications in banking/fast moving goods/advertising industry
  • Good knowledge of consumer (banking) market platform
Function: Marketing

Skillset: [Marketing] -Product Marketing / Brand Marketing
Brand Assurance
Industry: Banking
Media & Advertising
Sector: Banking
Media & Advertising